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The Facts on Search
Engine Positioning
How much business can you afford lose waiting for "submissions"?
- Search engines are tightening up on loopholes
to manipulate positioning. So called "doorway" pages,
tricks with meta tag/keyword files, etc. no longer
are effective. Paid keyword positioning, is key to Internet Marketing.
- As a rule, the more competitive the business
category, the harder it is to attain decent placement and Internet Marketing results.
Conversely, the more competitive the business category,
the more important placement is to success of the
business. Just "submitting" your site to the search engines does nothing to increase your ranking in most cases. You need solid Internet Marketing.
- At least Top 3 search engine placement is vital to be effective
on the Internet. Your potential customer, client
or user rarely clicks beyond the third bona-fide
choice they are presented with. If your site appears
in searches beyond the first page, forget about being effective
in your Internet Marketing program.
- Top 3 placement on the Internet is becoming an
absolute necessity, even for brick and mortar based
retailers and non-internet related service providers.
Consumers under 40 are much more likely to search
the Internet first for almost anything (making the
"Yellow Pages" and other directory advertising much
less effective).
- Companies that offer "voodoo" search engine positioning
or "secret" methods will tell you not to expect
results for several months. Meantime, they will
keep asking you for money.
- While you're waiting for results, potential customers
are doing business with someone else WHO IS NOW
at the top of the search engines.
- What can you do to move your website to the top?
Click here!
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